Study: Facebook Fans Worth $136 Yearly to Top Brands

(CANVAS STAFF REPORTS) - Fans of the top 20 brands that have pages on Facebook are more valuable than non-fans on the social media site, according to a new study by social media marketing company, Syncapse .

According to Mashable.com , chances are if you go so far as to "like" a brand's page on Facebook, you are more likely to drop cash on the advertiser's products or services than someone who isn't a fan on the social media site.

The survey of 4,000 people has shown that someone who "liked" a brand will spend approximately $71.84 more annually on the brand than non-fans.

In fact, according to the study " The Value of a Facebook Fan: An Empirical Review ", the total average yearly value of fans of brands on Facebook is estimated at $136.38.

The survey also looked at other benefits to advertisers with fan pages on Facebook, including loyalty, propensity to recommend, brand affinity, media value and acquisition cost.

But, the study makes it clear that landing Facebook fans is not proven to increase spending on a given brand.

It shows that people who "like" a brand page on Facebook are more likely to spend and spread the word about the product or service they have given the thumbs up to.

According to GreenBayPressGazette.com , Facebook and Twitter connect consumers with retailers directly.

"You are communicating with people who are interested in getting something from your company," said Scott Stein, account executive at Leonard & Ginco PR in Green Bay. "You are hitting a target audience that has already shown some interest.

But he warns that while social media helps companies sell their products and services, they have to offer something of value to consumers for it to really be effective.